80, after the gradually becoming a mainstay of the consumer groups, their pursuit of personality gradually permeated in all areas. Product has its own personality seems to have been enough to satisfy consumers, they want their products are tailored to their specific products. Personalized packaging design is unchanged in the age of conversation, but different environments on this in the era of "personalised" needs also vary, from the packaging of each product individualized, personalized product packaging volume "custom" under the environment of Internet +, of following your own personalized "private custom" package appears to be set off large waves.

In fact, the "custom" package early in the fast moving consumer goods and beverage area opened the door, in 2013, the Coca-Cola company in the domestic industry overall prosperity levels decline in large environments, launched with "cats, high handsome" and other "nickname cylinders" consumers according to their feel the selection of their favorite bottle and brought great achievements.

Launch for the next 14 with "my last stubborn, and I listened to my mother", "bottle lyrics".

Since starting in 2013, each year a new personalized "custom" wrapper theme seems to have become the habituation of Coca-Cola's marketing and packaging topics pertinent to each year's current hot spots, impressed in the minds of consumers, in similar products to stand out.

Consumers can even through media such as Twitter to reflect, to "private ordering".